Social media refers to means of interacting peoples in virtual communities and network in which they create, share and exchange of information. It starts substantial and pervasive changes to communication among the organisations, communities and individuals. Social media differentiates from conventional/ industrial media in many aspects like quality, reach, frequency, urgency and permanence. It takes on different forms like magazines, internet forum, blogs, micro blogging, wikies, weblogs and much more. Due to fast development of mobile technologies; the social media has new face so called mobile social media. It’s more effective types of social media in many aspects like location time sensitive and immediacy. Such social network services can be integrated in social network aggregations.
Social media enables to widen more business horizon, expansion by doing best possible market research, online promotions. Being a common platform not only for youngsters but also for older ones, social media is more suitable virtual market for selling, renting, suppliers, technologies services and many more. Many industries start wooing customers on major social media site like Facebook, Youtube, and Twitter. Some of big food chains companies are offering discount coupons, vouchers on social media. It really increases the revenues of the industries and simultaneously increases the economy of the country. One of most important thing about the social media is propagating the true value of the democracy, right use of your most centric fundamental right ‘’ Right to Freedom of speech and Expression’’ Article 19 (1) (a) and giving more social, political and Economic awareness among the people. Most people associate with social media for positive outcome, but it’s not the case always. Due to increase in number of social media website, there are increasing in number of cyber-bullying people, online sexual predators and decrease in face to face interactions.
This is right time for government and concerned authorities to ties with strict rules for accessing and using social media and digital media in more powerful ways. The cyber laws and internet protocols act should enforce wisely to prevent and reduce unwanted incidents, crimes cyber-bullying in virtual network.
Social media enables to widen more business horizon, expansion by doing best possible market research, online promotions. Being a common platform not only for youngsters but also for older ones, social media is more suitable virtual market for selling, renting, suppliers, technologies services and many more. Many industries start wooing customers on major social media site like Facebook, Youtube, and Twitter. Some of big food chains companies are offering discount coupons, vouchers on social media. It really increases the revenues of the industries and simultaneously increases the economy of the country. One of most important thing about the social media is propagating the true value of the democracy, right use of your most centric fundamental right ‘’ Right to Freedom of speech and Expression’’ Article 19 (1) (a) and giving more social, political and Economic awareness among the people. Most people associate with social media for positive outcome, but it’s not the case always. Due to increase in number of social media website, there are increasing in number of cyber-bullying people, online sexual predators and decrease in face to face interactions.
This is right time for government and concerned authorities to ties with strict rules for accessing and using social media and digital media in more powerful ways. The cyber laws and internet protocols act should enforce wisely to prevent and reduce unwanted incidents, crimes cyber-bullying in virtual network.